Bosch Super bowl

When Guy Fieri uses his Bosch appliances and power tools, he feels like a Capital B Bosch, baby. And when he doesn’t? Well, he’s Justaguy… the clean-shaven, khaki-wearing co-star of our Super Bowl spot.

The Teaser

Before releasing our spot, we teased Guy’s new look on his birthday. And the internet ate it up like Donkey Sauce.

JUSTAGUY’S SANDWICH SHOW

Naturally, we fed the hype with a bologna sandwich. Kickstarting Justaguy’s TV career in the process.

THE Press

The campaign was featured on Complex, The Hollywood Reporter, Page Six, The Daily Beast, Buzzfeed, People, Variety, Breaking & Entering, USA Today, The Daily Mail, NBC, Business Insider, AdWeek, Men’s Journal, The Takeout, E!, Food & Wine, Muse by Clios, Delish…

And of course, in our exclusive interview with Cash Fieri. The four-legged, chain-wearing phenom himself.

Made with Cherise Woo, Justin Cannon, Stacie Larsen, John Parker, Chris Colliton, Matt DeCoste, and Jay Hunt.