THE COLD TUX
There’s nothing chill about a hot wedding. So we made the first wedding tuxedo designed to keep you cool. Made with refridgeration coil technology, a built-in thermostat, and a pretty chill design. And to prove our commitment to ice-cold innovation? We had a real groom wear it on his wedding day.
Proving that love (for a silly idea) really does conquer all.
BEHIND THE (VERY CHILL) SCENES
TRIED, TESTED & DEEMED “PRETTY COLD” BY A REAL GROOM
….with a BrrrTie to match.
Made @ Droga5
Director: Brian Moore, m ss ng p eces
Photographer: Jimmy Marble
ECD: Giancarlo Rodas-Garay
CDs: Will Sands, Fabio Bene
Designer: Aleah Jones
Creative Team: Cherise Woo, Brendan Dimech
Cherise and I concepted this activation to coincide with the launch of other Coors spots. After stepping away, we were able to jump back in to bring this project to life in its early production stages, thanks to the many people at Droga5 who helped sell the work through and keep the idea going along the way: Chris Colliton, Ted Meyer, Robison Mattei, and Rafael Melo.